There will be fewer US consumers celebrating Valentine’s Day this year, according to a survey carried out by the National Retail Federation (NFR). But those that will plan to spend […]

Every year, Mary Meeker of Kleiner Perkins releases a report showcasing the current trends in the internet and technology space. This year, we filtered through 294 slides and summarised what [...]

Every business has a rough idea of who they want to target. No matter how prepared you are, customer habits are constantly changing. This means you need to change with […]

Nielsen’s Consumer Neuroscience team conducted a study on which advertisement themes have the most impact on customers. The success of these themes were measured based off of three [...]

The statistic of a 98% open rate gets thrown around alot in the SMS industry, but have you ever wondered how this came to be? SMS messages essentially have a […]