Congratulations on taking the first step towards learning all about the world of SMS and what value it can bring to your business, no matter the industry. Before we get into the nitty-gritty of SMS marketing, let’s go over the basics to give you a foundation of what SMS is. With that, let’s dive right in!

There are many reasons why businesses should use SMS Marketing. It’s personalised and quick, and it’s simple and easy for any business to implement.

By now you should know the benefits of SMS. However, you may be wondering how you can use it, and how you can build a list. Like an email list, you’ll need to get your customers to give you permission before you can contact them.

Up next, you’ll find step-by-step instructions on how to set up your first campaign with Burst. You’ll need a Burst SMS account to go through this chapter. We offer a 14-day trial, and a credit card isn’t required for you to get access to all the features. And if you like our platform and would like to send more text messages past your trial credits, you’ll have the option to add more credits.

When you write copy for your SMS campaigns, you need to make sure that they’re well-received, and you need to be careful of your total character count.

In this chapter, we’re going to go over how you can personalise your SMS campaigns with some of Burst’s advanced features: custom variables and SMS keywords. Personalisation improves your marketing efforts in many ways. It helps you get more conversions, increase click-through rates, and lower your unsubscribe rates.