Welcome to a new and exciting decade and our 5th annual edition of the State of SMS.

The humble text message hasn’t changed in the last two decades. But the surrounding technologies havenewer phones, faster connections, and matured online experiences. It’s hard to predict [...]

We often get questions about SMS versus email when it comes to marketing. It’s a great question—since they’re similar in many ways.

GSMA Intelligence is an authority on global mobile operator data, analysis, and forecasts. As part of their 2019 reflection on the current conditions of the mobile landscape, they released The [...]

Based on the CPC advertising benchmarks from Adstage, SMS still stands out as one of the most cost-effective marketing tools to help you reach your audience by a significant margin.

It’s normal to get a few opt-outs after every SMS campaign. But what if one simple change reduced your opt-out rate and helped keep more of your hard-earned contacts?