The concept of personalisation gets tossed around a lot. It isn’t anything new, but that doesn’t mean that it’s anywhere near where it needs to be.

Several of our clients recently asked us about how to create multi-level auto-response campaigns. It’s actually quite simple to do with SMS keywords, but there are limitations.

At Burst, you have the option to add names and custom variables to your SMS messages. Custom variables can be anything you want them to be: gender, age, hobby, subscription […]

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