Click-to-text links (SMS Hyperlinks), direct you to the default text messaging app on your mobile phone. Despite being an easy setup, not many businesses use it as part of their […]

With only 160 characters per text message, you may wonder why you should use SMS. It may not seem flexible at first, but it’s the opposite. SMS is a powerful […]

Modern day customers are more demanding than ever. With the advancement of relevancy algorithms and specialised remarketing formulas - customisation is now the cornerstone of every effective marketing [...]