How to write fun rhymes for SMS marketing
It’s the rhymes that bring good times!
Naturally, there’s a ring to rhyme. Besides being a bit of fun, rhymes are more memorable and create a greater emotional impact.
Plus, there’s that rhyme-as-reason effect. According to psychology, listeners view rhyming statements as more believable or truthful.
When it comes to SMS marketing ideas, the power of copywriting is considerable.
It’s important to incorporate creative writing in your SMS communication. Even though SMS is short, sweet, and simple – those 160 characters count. This limited space still gives you plenty of room to make your copy sing and be brand-unique.
But we get it. Sometimes, it’s hard to come up with creative SMS messages, so here are some fun, effortless rhymes for your next campaign.
Don’t worry, you don’t need to be Dr Seuss to get it right.
Text marketing examples that rhyme
We’ve come up with examples of SMS text messages for business industries across eCommerce, retail, fitness, donations and fundraising.
1. Ecommerce and retail
Hi [First Name], how ‘bout a bold sweater for the cold weather? Our printed knits collection just dropped! Visit: [link]
Opt-out reply STOP
Straw bags for grabs! – [Company name]
[First name], get 20% off our cute Tuscan Island range here: [link]
Opt-out reply STOP
Sheets for peace! – [Bedding company name]
Hi [First Name], 50% of our profits go towards homeless charities during [Timeframe]. Support if you can: [link]
Opt-out reply STOP
New Year, New Beer! [Liquor store name]
Hi [First Name], we’ve got 30 new Aussie craft beers. Book your place at our taste-testing event with a live DJ: [link]
Opt-out reply STOP
2. Fitness
Hi [First Name]! Feeling groggy? Move your body! We just released our winter [Fitness classes], reserve your spot here: [link]
Opt-out reply STOP
Hey [First Name]! You know what they say: you gotta train to gain. Enter this month’s fitness challenge here: [link]
Opt-out reply STOP
Wake and shake! – [Company name]
[First Name], morning Zumba classes with renowned [Instructor’s name] are finally here. Sign up now: [link]
Opt-out reply STOP
3. Donations and fundraising
Hi [First Name], thanks for visiting us. Be part of a breakthrough, and make a dream come true – here’s how to sponsor a child today: [link]
Opt-out reply STOP
Happy Holidays, [First Name]! This is the perfect time of year to donate to celebrate. Give these families in need a gift to remember: [link]
Opt-out reply STOP
Thanks for your support, [First Name]. For those in need, your dollar a day is like a sunray. Look what milestones we’ve reached: [link]
Opt-out reply STOP
How to rhyme
We hope these examples warmed up your creative brain!
While everyone has their creative writing process, here are three steps to help you ace the rhyming space.
- Think about the offer in your SMS, then brainstorm a list of keywords you could potentially use. For example, that might be ‘dresses,’ ‘plants,’ or ‘yoga’. Then for each word, try to find a rhyme. If you’re feeling stuck, get some help from a free rhyming tool like RhymeZone.
- Once your draft is complete, read your sentences aloud. Does it sound natural? Does it have a nice melody? Does it need more or less syllables? Can you say what you need to say, with fewer words? Make it punchy, and make it pop.
- Like with everything, don’t overdo the rhyming. Once is usually enough within each text. And depending on how often you send texts to your customers, you want your rhymes to feel fresh and surprising. If you send texts daily, a rhyme a day might feel forced.
Engage customers with rhymes
Don’t underestimate the impact of good copywriting.
With a little extra thought, you can make your SMS copy stand out. That way, your customers are more likely to remember you, look forward to hearing from you, and click the links you send them.
Check out more tips on great copy for SMS marketing.
