How can I measure the success of my SMS campaign?

There are four methods you can use to measure your campaign:

1. URL Tracking
2. Optimising your landing pages
3. Keyword engagement
4. Keeping tabs on your opt-out numbers

Why are opt-out numbers important?

After sending a campaign, you want to make sure that it’s performing at its optimal potential. A high number of opt-outs per send is a red flag, and means that your campaign needs to be revised.

Opt-out Benchmarks

According to our internal data, the global platform opt-out percentage in 2015 was 2.31%.

Regional Opt-Out Benchmarks

Here’s a breakdown of our most popular regions:

• Australia - 2.40%
• New Zealand - 1.58%
• United Kingdom - 0.37%
• Singapore - 0.20%

2015 State of SMS