Case Studies

2 Minute Read

[Case Study] SMS for Retail ft. Glam Corner

Case Studies

2 Minute Read

[Case Study] SMS for Retail ft. Glam Corner

Glam Corner is Australia’s largest online designer fashion rental business. Whether you need something chic for a night out, an elegant gown for a formal, or a beautiful dress for a friend’s wedding, Glam Corner provides a unique fashion experience for any occasion.

The Problem

Australia is a fashion forward market, but it also boosts a high cost of living compared to the rest of the major global markets – especially in their capital cities. Traditionally when you want to look your best, you’ll need to pay a hefty price. Those who are more cost-conscious however, know that they can find the best deals online.

Although you can usually count on finding the best price online, you’ll need to consider these deal-breakers:

  1. What if it doesn’t fit me?
  2. How fast can I get it?
  3. Can I justify spending this much on something I won’t wear that often?

…

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Burst SMS has been an excellent tool for our business. Not only do we use it for our automatic text notifications but we also use it to launch promotions and provide exclusive offers to our regular customers. Their customer support has always been phenomenal and their tech platform and interface has always been so easy to use. We also really like Burst SMS’s best-practice approach to anti-spam and privacy - the fact that there’s a lot of circuit breakers and reminders built into their platform gives us peace of mind that we’re being compliant while utilising SMS as an awesome marketing channel to connect with our customers.

— Dean Jones - Glam Corner CEO

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