8 SMS integrations your business needs to have
Most marketing strategies rely on a complex suite of tools working together to enhance customer service, streamline communication, and generate leads. Adding SMS marketing to the mix can seem overwhelming, but fear not - SMS integrations can help.
When you integrate new functionalities into the tools you already use, you can combine datasets and optimise processes to drive better business outcomes. To ensure your SMS marketing campaigns run like a well-oiled machine, consider these eight must-have integrations.
1. Email
Integrate a SMS marketing platform with your email marketing platform, and start syncing your contact lists. Adding SMS into the mix helps improve your customer experience, as it is better for reminders, alerts, notifications, and even quick marketing campaigns.
Example Integrations: ActiveCampaign, Mailchimp, Campaign Monitor
You can also send and receive SMS enquiries via email with Burst’s built-in email to SMS feature, allowing you to provide customer service from your favourite email app like Gmail.
2. Customer relationship management
SMS integrations open up new communication channels within your CRM. This gives you the ability to connect your web forms, directing SMS leads into your CRM database for future campaigns. You can also text customers directly from your CRM platform, opening up a new line of communication.
Example Integrations: Salesforce, Oracle Eloqua, Hubspot
3. Calendars & Productivity
Integrating your calendar with your SMS platform means your customers will never miss a beat. SMS is a great tool for appointment confirmations, cancellations, and reminders. In fact, 75% of millennials welcome SMS appointment reminders (Small Biz Trends).
Example Integrations: Calendly, Google Calendar, Acuity Scheduling
4. Lead generation
SMS integrations make it possible to send SMS leads directly to the platform of your choice. This helps you silo lead generation efforts and see the bigger picture using data from many platforms. Our Zapier integration lets you sync up lead generation tools like Typeform, Facebook Lead Ads, and Google Forms.
5. Billing and payment
If cash flow is an issue, integrating SMS with your billing and payment tools can help. This type of integration means you can use SMS to send billing and invoice reminders as well as overdue notices. With 84% of people checking their smartphones within 15 minutes of waking up , texting is a great way of chasing up payments.
Example Integrations: Paypal, Stripe, Xero
6. E-commerce platforms
If your business runs on an e-commerce platform, integrating it with SMS can help you boost your bottom line. The integration allows you to send out SMS marketing campaigns, cart abandonment notifications, and shipping and delivery confirmations directly to the customer’s phone.
Example Integrations: Shopify, WooCommerce, BigCommerce
7. Workflow automation
Workflow automation apps like Zapier and Integromat act as a bridge to thousands of useful web apps. With Integromat and Zapier SMS automation, you can tap into tools like Mailchimp, Salesforce, and more. This helps automate your workflow, removing the repetitive tasks you normally have to do across multiple platforms.
8. Direct integrations
Burst SMS’s direct integrations allow you to start engaging in more valuable conversations with your customers across a range of popular web apps. An Oracle Responsys integration, for example, makes it possible to send and receive SMS messages through its platform.
SMS integrations help you make the most of what you’ve got, while also bringing onboard new functionalities. If you’re serious about SMS marketing, there’s no looking past developer-built integrations.
To make all your integrations work in harmony, consider a responsive and automated texting system like Burst SMS.
