85+ Key marketing events and holidays for your next SMS campaign

Holiday marketing campaigns are probably on your calendar already, but what about International Poutine or Microwave Oven Day?

They’re a little random, but if you’re in the business of selling poutines or microwaves, then you may just want to leverage the opportunity (also poutine is awesome).

To give you some quick inspiration, we compiled over 85 marketing events and holidays that you can take advantage of for your next SMS marketing campaign.

January 2021

Renowned:

• 1st January - Happy New Year: Take time to wish your customers a happy new year.
• 26th January - Australia Day: The day the First Fleet of British ships arrives at Port Jackson, New South Wales, in 1788.

Other:

• 4th January - Trivia Day
• 13th January - Sticker Day
• 16th January - Religious Freedom Day
• 23rd January - Pie Day
• 31st January - Backward Day

February 2021

Renowned:

• 2nd February - Groundhog Day: Marks the end of winter in North America, when the groundhog comes out of its hole at the end of their hibernation cycle. Fun fact: it’s renowned for the movie released in 1993, and it’s pretty entertaining.
• 12th February - Chinese New Year: Celebrated by Chinese people around the globe during the first day of the lunar calendar. 2021 marks the year of the ox. Use this day to connect with your Chinese customers.
• 14th February - Valentine’s Day: The day of LOVE. Couple’s love to use Valentine’s Day as an excuse to go all out on date night!

Other:

• 3rd February - Golden Retriever Day
• 4th February - World Cancer Day
• 9th February - Pizza Day
• 16th February - Tim Tam Day
• 22nd February - World Thinking Day

March 2021

Renowned:

• 17th March - St. Patrick’s Day: It’s an Irish celebration in memory of St. Patrick. Lots of dancing, cheering, green colours, and of course, drinking.
• 14th March - Mother’s Day (UK): A day to celebrate moms in the UK!

Other:

• 3rd March - World Wildlife Day
• 5th March - World Book Day
• 8th March - International Women’s Day
• 14th March - Pi Day
• 20th March - International Day of Happiness

April 2021

Renowned:

• 1st April - April Fools’ Day: Play a practical joke on your customers. Let your imagination run wild, but don’t go too far. It’s a very popular day in North America.
• 2nd April - Good Friday: It’s a religious holiday, but commercialised with bunnies and Easter eggs.
• 5th April - Easter Monday: Same as above.
• 25th April - ANZAC Day: A day to remember and commemorate Australian and New Zealand soldiers who fought in the first world war.

Other:

• 3rd April - World Party Day
• 5th April - Star Trek First Contact Day
• 7th April - Beer Day
• 9th April - Unicorn Day
• 18th April - Pinata Day
• 25th April - Financial Independence Awareness Day
• 26th April - Hug an Australian Day

May 2021

Renowned:

• 9th May - Mother’s Day (Australia, US & Canada): A day for everyone to celebrate moms and motherhood with gifts, outings, and love.
• 31th May - Memorial Day: A federal holiday in the United States to remember those who passed away while serving in the armed forces.

Other:

• 1st May - Global Love Day
• 4th May - Star Wars Day
• 15th May - Bring Flowers to Someone Day
• 20th May - World Bee Day
• 26th May - Paper Aeroplane Day

June 2021

Renowned:

• 14th June - Queen’s Birthday (Australia - NSW / VIC): It’s not the Queen’s birthday, but it’s a day off.
• 20th June - Father’s Day (the UK, US & Canada): Step aside mom, it’s dad’s turn.
• 21st June - Shortest Day of the Year (Southern Hemisphere): Also means that the days are starting to get longer again.

Other:

• 6th June - Coworking Day
• 8th June - World Oceans Day
• 14th June - World Blood Donor Day
• 21st June - International Yoga Day

July 2021

Renowned:

• 1st July - Canada Day: Celebrates the anniversary of July 1, 1867, when Canada became a country.
• 4th July - Independence Day: National Day of the US. Celebrates the adoption of the Declaration of Independence on July 4, 1776, which makes them no longer connected to the British Crown.

Other Notable Events & Dates:

• 5th July - Bikini Day
• 6th July - Chocolate Day
• 17th July - World Emoji Day (send an emoji via SMS)
• 30th July - Friendship Day

August 2021

Renowned:

• 1st August - Horse’s Birthday: We love our horses. Let’s celebrate them.

Other:

• 5th August - Blogger Day
• 8th August - International Cat Day
• 10th August - Lazy Day
• 12th August - World Elephant Day
• 15th August - Relaxation Day
• 26th August - Dog Day

September 2021

Renowned:

• 6th September - Father’s Day (Australia & New Zealand): A bit late compared to other countries, but still a day to celebrate fathers and fatherhood nonetheless.
• 6th September - Labour Day (US & Canada): An annual holiday to celebrate the achievements of workers.
• 27th September - Queen’s Birthday (Australia - WA): It’s also not the Queen’s birthday, but a day off nonetheless.

Other:

• 6th September - Read A Book Day
• 8th September - Star Trek Day
• 12th September - Video Games Day
• 16th September - Guacamole Day
• 23rd September - Fitness Day
• 27th September - Tourism Day

October 2021

Renowned:

• 4th October - Labour Day (Australia - ACT, NSW, SA)
• 4th October - Queen’s Birthday (Australia - QLD): It’s also not the Queen’s birthday, but a day off nonetheless.
• 11th October - Canadian Thanksgiving: A Canadian holiday where they give thanks and be grateful for everything that they have.
• 31st October - Halloween (US & Canada): Dress up, go trick or treating, and light some fireworks.

Other:

• 1st October - International Coffee Day
• 8th October - Egg Day
• 16th October - World Food Day
• 29th October - Internet Day

November 2021

Renowned:

• 2nd November - Melbourne Cup: The biggest horse race of the year. Place your bets!
• 11th November - Veteran’s Day (US) and Remembrance Day (UK & Canada): A day to remember the veterans of both World Wars.
• 25th November - American Thanksgiving: A holiday to give thanks and be grateful for everything that they have.
• 26th November - Black Friday: Helps kick off the shopping season with great in-store deals.
• 29th November - Cyber Monday: A continuation of sales but focused online.

Other:

• 3rd November - Stress Awareness Day
• 11th November - Singles Day
• 12th November - Happy Hour Day
• 13th November - World Kindness Day
• 19th November - International Men’s Day
• 23rd November - Espresso Day

December 2021

Renowned Events & Dates:

• 22nd December - Shortest day of the year for (Northern Hemisphere): Days will start to get longer from now on.
• 25th December - Christmas Day: Connect with your customers and wish them a happy holiday season.
• 26th December - Boxing Day: Almost everything goes on sale for everything that didn’t sell during the holidays.
• 31st December - New Year’s Eve: Wrap up the year with a big celebration. Don’t forget to reflect on your accomplishments and to set new goals for next year.

Other:

• 16th December - Regifting Day
• 17th December - Ugly Christmas Sweater Day
• 20th December - Games Day
• 26th December - Thank You Note Day

Other

• Birthdays: Wish your customers a happy birthday, and if you can, give them a gift.
• Customer anniversaries: Congratulate your customers every year after they first signed up as a member.
• Company milestones: It could be your company’s 10th anniversary. Send a text message and let them know to celebrate the year with you!

Final Thoughts

We hope that you found this information helpful, and more importantly, inspired you to take action. If you want more ideas, check out our SMS templates and industry verticals for even more reasons to send your customers a text message. You can also check out Days of the Year for more fun and inspiring ideas.