Record-breaking mobile stats for Cyber Monday + Black Friday 2016
| ***[Update: Click here for the latest Black Friday, Cyber Monday, and Holiday Season statistics](/sms-marketing/2019/12/4/black-friday-cyber-monday-and-holiday-season-mobile-statistics-and-trends)*** |
The strongest holiday sales season in history just kicked off. Sales figures for both Black Friday and Cyber Monday have far exceeded expectations.
According to Adobe, mobile devices accounted for a record smashing 2.39 billion dollars in sales on Black Friday and Cyber Monday this year. On an even more impressive note, for the first time ever - mobile visitors accounted for the majority of traffic at 55% on Black Friday and 53% on Cyber Monday.
Adobe predicted a 91.6 billion dollar holiday season, so there are plenty of more sales to be made. If you haven’t done so already, it’s time to start planning your SMS strategy to help boost your numbers.
Cyber Monday Sales Figures
| **Cyber Monday History** | ||
| **Year** | **Total Sales** | **Total Mobile Sales** |
| **2012** | 1.98 Billion | n/a |
| **2013** | 2.29 Billion | 366 Million _(16% sales share)_ |
| **2014** | 2.65 Billion | 477 Million _(18% sales share)_ |
| **2015** | 2.98 Billion | 834 Million _(28% sales share)_ |
| **2016** | 3.39 Billion | 1.2 Billion _(35% sales share)_ |
Black Friday Sales Figures
| **Black Friday History** | ||
| **Year** | **Total Sales** | **Total Mobile Sales** |
| **2012** | 1.39 Billion | n/a |
| **2013** | 1.93 Billion | 463 Million _(24% sales share)_ |
| **2014** | 2.40 Billion | 600 Million _(25% sales share)_ |
| **2015** | 2.74 Billion | 904 Million _(28% sales share)_ |
| **2016** | 3.34 Billion | 1.2 Billion _(36% sales share)_ |
2016 Cyber Monday Summary
Here’s a quick infographic with a quick summary of the most amazing Cyber Monday stats:
Ready for the holiday rush?
If you haven’t done so already, it’s time to start thinking about how to use SMS to your advantage. Holiday sales have far exceeded exceptions so far, which means you’ll be in for some stiff competition as each day goes by. Stand out with a flash sale, design an interactive competition, or get in touch your customers to build a stronger relationship.
If you are not sure what your options are, click here to indulge in our SMS Ideabook.
Questions?
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- Support Portal: Submit a ticket
- Email: helpdesk@burstsms.com
- Call: 1300 012 014
