11 Ideas for Ecommerce SMS Marketing in 2021
SMS marketing: more opens, more sales
Hands up if your phone is always in your pocket or on your desk? Chances are you’ve picked it up, read, or sent a message within the last hour. That’s the reason more companies are embracing the power of SMS marketing.
SMS marketing for eCommerce is a growing opportunity backed by 98% open rates and a 10% click-through rate. It’s a highly productive way to deliver timely messages right into the hands of your customers. The kicker is – you can create an impressive SMS marketing campaign for eCommerce in less than 10 minutes with our online SMS service. Here are some ideas to get you started.
Our top 11 ideas for eCommerce SMS marketing
Get set for the year ahead: plan your SMS marketing for eCommerce with these handy templates and our easy-to-use bulk SMS gateway.
Idea 1: Reward your VIPs
Sales and discounts are the high-hitters for eCommerce SMS marketing, but there are many other ways to engage. Creating exclusivity for VIP members is an effective way to drive purchases and make your customer feel valued.
Hi [Name], want to earn savings, get special bonus offers, and be the first to shop new arrivals? Join our free VIP Rewards Club [link]
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Idea 2: An easy way to upsell
SMS marketing is a quick and easy way to target customers who’ve already purchased and offer them upgrades or discounts on their next purchase. Use personalisation to showcase items they’re likely to love.
We know you love to spoil your pet, so to say thanks for shopping with us, we’re giving you 10% off our Cozy Pet Beds! Shop now [link]
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Idea 3: Capitalise on seasonal campaigns
Marketing campaigns for holidays and seasons are nothing new, but mobile purchasing on big-ticket days is rising. In 2019, mobiles sales accounted for 2.9 billion (39%) of Black Friday’s 7.4 billion sales, and on Cyber Monday, mobile sales reached 3 billion (33%) of the total 9.4 billion sales.
Hurry! Our [Company] Black Friday sale starts TOMORROW! 15% off belts, 20% off bags and a huge 35% off sunglasses. No coupon needed: [link]
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Idea 4: Take advantage of celebration days
There are loads of local, national, and international days, celebrating everything from poutine to reading books. They may seem random, but finding the right day to match your product or service is a compelling marketing opportunity.
Today is International Yoga Day. We’re celebrating with buy one, get one free on our super comfortable, everyday yoga pants [link]
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Idea 5: Get excited about product launches
Build a sense of excitement and urgency around launching a new product with attention-grabbing language and reminding them to act quickly.
[Name], the Summer Sands collection has landed! Get in quick to be one of the first to try these hot new styles before they sell out [link]
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Idea 6: Move stock quickly with flash sales
Need to move some excess stock? Show your customers some love with a limited-time sale or coupon – it’s a win-win.
[Name], don’t miss out! Save a massive 40% off MackPro kicks at Sam’s Sneakers until 9pm tonight. Get in quick before they walk out the door.
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Idea 7: Seek reviews and feedback
Contact your customers with a poll or short survey. Ask them what they think about your product, customer service, brand or other areas that benefit from feedback. If you’re asking for a review – include a link to make it easy.
Hi [Name], we hope you’re enjoying your new HiTech Blender. Tell us what you think to get 10% off your next purchase: [link]
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Idea 8: Rescue or retarget an abandoned cart
Cart abandonment rates can be pretty high, but they don’t need to be a lost cause. An SMS reminder to check-out can turn things around and remind busy shoppers to follow through. A small discount or shipping offer will sweeten the deal.
[Name], thanks for checking out Jo’s Coffee. You left something in your cart, so here’s a code for 10% off – hurry, 24hr only! Code: jo10
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Idea 9: Promote a subscription service
Secure regular revenue and open your product to a new client base with a subscription service. Let your customers know about the perks after they’ve made a purchase, joined a mailing list, or abandoned a cart.
Interested in joining the Potters Club? We’ll keep your plants happy with 10% off your monthly delivery of SoilFood. View all the perks [link]
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Idea 10: Thank your customer
Automate your SMS marketing service to send a quick thank you as soon as your customer makes a purchase. You can also include a link to track their order or let them know the next step.
[Name], thanks for shopping with Trev’s Textiles. We’ve received your order and will send you the shipping details shortly.
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Idea 11: Celebrate order delivery
If you’ve kept your customer informed through every stage of the purchase process, a delivery notification is your last step. Make sure you include a CTA to let your customer know what you want them to do next.
Delivery successful! Enjoy your order, [Name]. Thanks for shopping with Star Skincare: have a glowy day. Don’t forget to leave a review [link]
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Hit send on your 2021 eCommerce SMS marketing
More and more brands are recognising the potential of eCommerce SMS marketing. If you’re ready to reach highly responsive shoppers and build better relationships with your customers, a 2021 SMS marketing strategy is key. If you’re looking for more, you might be interested in our SMS templates.
Any other great ideas around eCommerce SMS marketing for the year ahead? We’d love to hear them.
