Australian SMS Professional: Rapid Induction E-Course

Welcome to the Professional Australian SMS Induction E-Course!

It’s is a 9-part series that dives deep into the Australian Application-to-Peer (A2P) SMS industry.

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Lesson 1

SMS Fundamentals

A brief summary and history of SMS and MMS and how it applies to business

  1. 1.1 The History of SMS

  2. 1.2 160 Characters is All You Need

  3. 1.3 Character Count & Concatenation

  4. 1.4 Terminology

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Lesson 2

SMS Networks & Connection

Learn about how text messages get delivered from an online SMS service to a mobile phone.

  1. 2.1 SMS Infrastructure

  2. 2.2 Network and Connection Terminology

  3. 2.3 The Global System for Mobile Communications (GSM)

  4. 2.4 Mobile Numbers (MSISDN)

  5. 2.5 Terminology

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Lesson 3

Shortcodes & Virtual Numbers

SMS can be sent and received through numerous number types. Learn how they work.

  1. 3.1 Shortcodes vs Virtual Numbers

  2. 3.2 Types & Features

  3. 3.3 Premium SMS

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Lesson 4

A2P SMS Features

A2P SMS has a myriad of capabilities that can enhance any business. Learn about the different features of these services and how they work.

  1. 4.1 Web SMS Services

  2. 4.2 Email SMS

  3. 4.3 SMS API

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Lesson 5

SMS Compliance

Learn about SPAM compliance and strategies used for optimum results on SMS marketing campaigns.

  1. 5.1 The ACMA

  2. 5.2 SMS SPAM

  3. 5.3 Security & Privacy

  4. 5.4 Terminology

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Lesson 6

Outbound SMS Marketing

Learn how to send personalised messages, promotions, competitions, and more with SMS marketing. There are two types of SMS marketing—outbound and inbound.

  1. 6.1 What is Outbound SMS Marketing?

  2. 6.2 Creating High-Quality SMS Marketing Messages

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Lesson 7

Inbound SMS Messaging

Learn how to build new contact lists via an opt-in campaign.

  1. 7.1 What is Inbound SMS Marketing?

  2. 7.2 Keywords

  3. 7.3 Landing page services

  4. 7.4 URL shortening

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Lesson 8

SMS Reporting

Learn the ins and outs of SMS reporting and all the techniques used to track your campaign performance and other messaging activity.

  1. 8.1 SMS Reporting

  2. 8.3 Common Reasons for Message Failure

  3. 8.3 Australian Carrier Retry Strategies

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Lesson 9

SMS Market Overview

Understand the prospects of the A2P SMS industry and how to identify which industries can benefit from SMS-based solutions.

  1. 9.1 SMS Solutions

  2. 9.2 The Future of the SMS Market

  3. 9.3 Evolving as a technology

Read Lesson 9